The People Behind Flames
The Founder:
Logan Frost
"Flames is a brand that embodies mood, occasion, self-expression, and personal style. It serves as my creative outlet, allowing me to be myself and express who I am. The brand is meant to bring people together—my friends, myself, and others—through shared experiences that are enhanced by the clothes, mini collections, and the brand as a whole. The clothing is an extension of my aesthetic and vision, shaping the mood I want to create. I craft an atmosphere through the clothes, thoughtfully considering the occasions they’re worn for and celebrating how they resonate differently with each person."
Logistics Director:
Rafael Schincariol
"At Flames Atelier, we create more than just clothing - we craft a lifestyle that celebrates authentic style, individuality, and creative freedom. Each collection encourages self-expression and community connection, fostering moments of personal discovery and shared experiences. As a Smith School of Business student, I bring a strategic approach to logistics, helping bring Logan’s vision to life. Flames is rooted in family, friendship, and authenticity, where individuality shines and lasting memories are made. Here, it’s not about trends; it’s about letting your style speak for itself."
Visual Curator:
Emma Walton
"At Flames Atelier, I shape the visual identity with eight years of modeling experience and a strong aesthetic sense. As the founder of ETERIESE, a jewelry brand offering unique, quality street-style pieces, I bring a bold, authentic look to Flames. My goal is to elevate personal style, ensuring every detail resonates with our brand's lifestyle and spirit. With expertise in fashion and design, I create collections that blend street style with a personal touch, making each piece memorable and meaningful for wearers."
Marketing Director:
Aryan Ahluwalia
"As the marketing director for Flames Atelier, I bring my passion for entrepreneurship and brand engagement, drawing from my experience as Student Engagement Director for The Queen’s Entrepreneurship and Innovation Committee. My work on the Project Red Charity Fashion Show has shaped my purpose-driven, innovative approach to marketing. At Flames, I'm focused on using bold, unconventional strategies—viral campaigns, street activations, and unique collaborations—to disrupt the fashion industry and create a movement that goes beyond clothing, capturing attention and connecting with our audience in impactful ways."